TargetNXT Has Increased Sales of a Medical Device Distributor, by 20% Through the Strategic Email Marketing

What type of firm?

It’s a medical device distributor

Where is It Based?

The firm is headquartered in Washington, United States of America

About the client

A mid-sized Medical Device Distributor who have closely collaborated with multiple hospitals and healthcare facilities around America. They specialize in offering highly functional medical equipment such as Dental Equipment, Surgical Appliances, Cardiovascular Devices, and Biomedical Equipment Distributors. They also take an initiative to empower front-line workers in case of a global pandemic or medical emergencies. They collaborate with manufacturers to supply to deliver standard quality products

Challenges

An increase in the number of new competitors in the market, and poor brand promotion and recognition, has created ambiguity in their sales conversions and a drastic drop in annual ROI rates.

Let’s briefly address some major challenges that have transformed over time

• Poor audience targeting strategy – Initially, our client had some success with referrals and word-of-mouth promotions, but they lagged in delivering core services. Many healthcare professionals in the vicinity lacked awareness about their services.
• Increased competition – The industry is expanding rapidly, and our client is struggling to stand apart. Poor targeting and amateur promotions prevented them from building personalized connections.
• Adverse marketing results – The medical device distributor had weak connections with healthcare professionals. Poor outreach affected brand visibility and credibility, and marketing campaigns produced null results over the past 18 months.
• Sudden surge in customer acquisition cost – With failed campaigns and budget overruns, the distributor overspent beyond the allocated budget, leading to poor revenue generation and a drastic ROI drop.
• Inadequate data – The client lacked updated, verified, and reliable contact information of healthcare professionals. Without an effective hospitals email list, outreach suffered, prompting the search for a reliable B2B provider to remodel their marketing strategy.

Solutions

Promoting medical devices to healthcare professionals is not a bluff, as it requires effective, targeted, and strategic email marketing and a reliable resource.

TargetNXT closely analyzed the fields of improvement and came up with a comprehensive approach to address the ongoing marketing challenges.

Our data team suggested a hospital email list for the client based on the location & healthcare professionals segmentation.

The medical device distributors then gained access to the contact information of healthcare professionals and succeeded with an effective marketing campaign.
We also created compelling email content, subject lines, and visually appealing email templates that changed the whole outlook of our client’s perception in the distributor market.

Let’s highlight some key points on how a medical device distributor gradually progressed towards the path of recognition and success.

• Achieved 29% open rate
• Increased CTR
• Reduced bounce rates
• Improved leads by 42%
• Doubled their conversion & revenue
• Increased brand awareness

Conclusion

TargetNXT’s accurate, verified, and data-driven email list has helped the medical device distributor to overcome its slump of poor revenue generation to a 20% rise in sales campaigns.

Being in constant touch with the right audience through reliable resources and executing effective email campaigns can significantly impact a business’s outcome.
Our client can confidently re-establish their brand with better services and drive sales value.
Our client was able to generate genuine leads by obtaining the hospital email list