It’s a medical device distributor

Where is It Based?

The firm is headquartered in Washington, United States of America

About the client

A mid-sized Medical Device Distributor who have closely collaborated with multiple hospitals and healthcare facilities around America. They specialize in offering highly functional medical equipment such as Dental Equipment, Surgical Appliances, Cardiovascular Devices, and Biomedical Equipment Distributors. They also take an initiative to empower front-line workers in case of a global pandemic or medical emergencies. They collaborate with manufacturers to supply to deliver standard quality products

Challenges

An increase in the number of new competitors in the market, and poor brand promotion and recognition, has created ambiguity in their sales conversions and a drastic drop in annual ROI rates.

Let’s briefly address some major challenges that have transformed over time

• Poor audience targeting strategy – Initially, our client had some success with referrals and word-of-mouth promotions, but they lagged in delivering core services. Many healthcare professionals in the vicinity lacked awareness about their services.
• Increased competition – The industry is expanding rapidly, and our client is struggling to stand apart. Poor targeting and amateur promotions prevented them from building personalized connections.
• Adverse marketing results – The medical device distributor had weak connections with healthcare professionals. Poor outreach affected brand visibility and credibility, and marketing campaigns produced null results over the past 18 months.
• Sudden surge in customer acquisition cost – With failed campaigns and budget overruns, the distributor overspent beyond the allocated budget, leading to poor revenue generation and a drastic ROI drop.
• Inadequate data – The client lacked updated, verified, and reliable contact information of healthcare professionals. Without an effective hospitals email list, outreach suffered, prompting the search for a reliable B2B provider to remodel their marketing strategy.

Solutions

Promoting medical devices to healthcare professionals is not a bluff, as it requires effective, targeted, and strategic email marketing and a reliable resource.

TargetNXT closely analyzed the fields of improvement and came up with a comprehensive approach to address the ongoing marketing challenges.

Our data team suggested a hospital email list for the client based on the location & healthcare professionals segmentation.

The medical device distributors then gained access to the contact information of healthcare professionals and succeeded with an effective marketing campaign.
We also created compelling email content, subject lines, and visually appealing email templates that changed the whole outlook of our client’s perception in the distributor market.

Let’s highlight some key points on how a medical device distributor gradually progressed towards the path of recognition and success.

• Achieved 29% open rate
• Increased CTR
• Reduced bounce rates
• Improved leads by 42%
• Doubled their conversion & revenue
• Increased brand awareness

Conclusion

TargetNXT’s accurate, verified, and data-driven email list has helped the medical device distributor to overcome its slump of poor revenue generation to a 20% rise in sales campaigns.

Being in constant touch with the right audience through reliable resources and executing effective email campaigns can significantly impact a business’s outcome.
Our client can confidently re-establish their brand with better services and drive sales value.
Our client was able to generate genuine leads by obtaining the hospital email list

It’s a Real Estate Company

Where is It Based?

The firm is situated in Texas, United States of America.

About the client

It is a mid-sized Real Estate company working actively with reputable real estate industry experts across America. They provide specialized services to licensed real estate brokers, real estate agents, and real estate dealers. Also dedicate their services to residential, economic, commercial, and industrial real estate agents, Field administrators, managers, and real estate listing specialists.

Challenges

Our client was making a decent amount of business in the past; they had built credibility among commercial and residential spaces, but those strategies made sense only in the past. Also, the rise in competition and demand in the market caused some unfavorable changes for the company. Catering to existing and new demographics was challenging. They were barely functioning on poorly built email marketing campaigns, which yielded mediocre results and affected their company’s dropped sales value.

Let’s briefly discuss some of the major challenges faced by the Real estate company

• Sending frequent email blasts – The client had no strategic plan for email scheduling. Frequent, poorly timed emails to agents and dealers often landed in spam folders, reducing open and click-through rates.
• Poor segmentation and lack of email personalization – Similar emails were sent to brokers and dealers without proper segmentation. Campaigns failed to reflect customer interests and preferences, leading to high bounce rates and irrelevant messages.
• Wasted time on unqualified leads – With outdated databases and ineffective campaigns, the client generated unqualified or dead leads. Chasing these irrelevant leads caused wasted revenue, time, and resources.

Solutions

After being in an economically stagnant situation, our client was introduced to TargetNXT.
Their abrupt disconnection with their investors, unreliable email campaigns, dip in the sales number and slowly losing their edge in the market.
We clearly understood their pain points, and discussed it with our panel of data experts and concluded with a comprehensive solution to overcome these challenges.

TargetNXT, came up with effective solutions to overcome these complex challenges, starting from assisting them with their email campaigns, which had a great scope of improvement.

Let’s look at some of the solutions offered by TargetNXT

• Segment email list – Emails were segmented based on demographics, location, and buyer’s intent. This ensured relevant emails were sent to each targeted segment, providing a personalized experience, improving open and click-through rates, and avoiding spam filters.
• Email Personalization – Campaigns were strategically planned to deliver personalized emails, such as welcome emails for first-time home buyers, investors, and commercial buyers. Tailored messaging and clear call-to-actions were created to match buyer interests.
• Key Developments with TargetNXT
  • Optimized email campaign using Real Estate Industry Email List to directly target potential buyers and investors
  • Increased open and click-through rates
  • Reduced bounce rates
  • Increased conversion and higher ROI
  • Achieved significant growth in sales numbers

Conclusion

TargetNXT played a fundamental role in reviving the journey of the real estate company from depressing sales numbers to breaking all time higher sales numbers. Our client took a giant leap of faith by entrusting their future email campaign with TargetNXT.
With TargetNXT’s extensive approach in executing effective email campaigns , the real estate company was able to generate higher quality leads and redeemed their positing in the market.

What is The Company About?

A well-established Transportation Company.

Where is It Based?

The company is headquartered in California, United States of America.

What Services Do They Offer?

The firm was primarily offering transportation booking services and logistical support to travel agencies, tourism agencies, travel agents, hotels, and lodges.

They helped in arranging airport transfers, shuttle services, car rentals, and even buses for travellers for tours or group travel. Additionally, they offered services like managing itineraries, handling payments, and booking options.

What’s The Vision?

The vision is to reach out to Travel agencies, Tourism agencies, travel agents, hotels & lodges to access a large customer base, offer integrated travel packages, and more.

The company’s main aim is to make sure the client has a stress-free, comfortable, happy, secure, and safe journey.

The Objectives of The Company

The company’s aim was to:

1. First, reach out to professionals having decision-making authority in the tourism sector, hotels, lodges, etc., to market their products.
2. To be one of the most reputable transportation companies across the USA landscape.

Basically, they wanted, if someone thinks of moving themselves, their belongings, or goods from one location to another, the first transportation company that should come to their mind should be theirs.

“The Primary Objective: To Rule The Transportation Industry By Offering Exclusive Services”

The Company’s Challenges—So, What was Holding The Company?

As an established business, they could have easily reached out to their target audience, but that wasn’t the case!

Something was not up to the mark, either their plan, strategy, or client data!

Continue reading to know what the actual problem is!

1. Critical Problem—Lack of Authentic and Accurate Contact Details of:
Travel agencies(Name, Professionals Name, Email Address, etc)
Tourism agencies(Name, Managers/CEOs Name, Mailing Addresses, etc)
Travel agents
Hotels & lodges(Hotels Full Name, Email Addresses, Owners Name, Contact Number, etc)

2. Major Problem—No Conversions for Ongoing Campaigns, only getting:
Leads(showing no interest)
Responses(from people who are mostly frauds, wasting our time)
Sales(with no revenue, just reaching the breakeven point, even after 12 years in the business)

3. Minor Problem—Intermediaries and Third Parties!
Even though we got some details through networking and connections, when calling those numbers, those pesky middlemen always used to hang up saying, “Sir is in a meeting, out of station, busy, blah..blah..!

Solution—One & Only 24/7 Assistance from TargetNXT!

One day, one of the executives from the Transportation company approached us, sounding all overwhelmed!

They briefed us about their struggles, pain points, challenges, etc. After listening to them, we felt like they needed our extra care and attention, as they were about to go insolvent.

As it was a big matter to concern, we too didn’t want to offer anything random, and make the situation worse. So, our 6-7 experts gathered together, profoundly understood their business model, and collectively came up with a solution.

“Our Hotels Email list + Travel Agents Email List + Travel and Tourism Email List + Expert’s Advice”

We informed all the in-house data experts to carefully source data from reliable, trustworthy, and secure channels.

Moreover, we made sure that all the email lists contain:

99% Accurate Contacts
Verified Data
100% Globally Compliant Data
Active and Responsive Leads
Certified Contacts
Contacts Highly Interested in Your Solutions

The Outcome—What’s The Company’s Growth Status Now?

After a couple of weeks, they called us, saying, “The engagement, response, and conversion rate were not what we expected. It only increased up to 10%

But we, as a pioneer in the industry, knew after a month, the statements would take a positive turn, they’ll for sure see an uptrend in the business performance metrics.

Guess what? That happened!

After one month, the founder of the company called, saying, “We are really sorry for the anger and frustration, it was just because of our business(verge of crashing).

Later, they said we are very grateful for your solution, our response, leads, engagements, conversions, revenue, etc., are all time high.

Moreover, they mentioned certain figures, such as:

70% Increase in Lead Volume
Up to 99% Deliverability in the Email Campaigns
10x Higher Sales
0% Spam Rate
37% Increase in Engagement Rates
15% Increase in Customer Retention Rate
45-50% Rise in Conversions

Conclusion—Why They Chose Us Despite Other Providers?

The case study highlights, “The Various Challenges & Struggles Faced By Transportation Company to Contact Target Audience & How They Overcame with Our Data Solutions At Minimal Efforts”

Regardless of your industry type, if you’re one of those businesses struggling with your client’s data, campaigns performance, etc. Without further delay, just contact us and get all your campaign processes simplified and strategized.

Go to the “Data Solutions” section on the top, and find the different categories of email lists, click on the one which you need, and contact us via email or call instantly.

Company’s Profile

What is The Company About?

A startup company offering Payment Gateway Software.

Where is It Based?

The company is headquartered in Texas, United States of America.

What’s The Solution They Offer?

A Payment Gateway Software, in simple terms, is a software that helps you make an online payment for any purchase you make.

Technically, a software service that acts as a secure intermediary between a merchant’s website or app and a customer’s financial institution, facilitating the processing of online payments.

What’s The Vision?

As they are new to the industry, they wanted to start by marketing to small businesses and enterprises who do online transactions on a daily basis.

Moreover, they specifically look to reach out to small businesses CEOs, owners, CTOs, CFOs, etc., who are mainly involved in handling payment gateway services.

Objectives of The Company

The company was looking to:

1. Get directly in touch with professionals responsible for managing payment gateway services from small enterprises.
2. Make sure that every small business looking for a payment gateway software across the USA uses only their services.

Simple & Easy Goal!

Still, certain challenges were impeding their entry into the market!

See what!

Challenges Faced By The Company

As a newbie, the foremost struggle was how to start approaching. They had no proper strategy; what they had was a business with 30-40 employees, in which 4-5% were experts.

They were looking for the right approach to start off, but every time ended up with a waste of time, effort, money, and resources.

Some of the major challenges they were experiencing are as follows:

1. Lack of right(verified and accurate) contact information, such as:
Professionals’ full names
Email Addresses
Small business names
Company addresses
And more!

2. Inefficiency in the Campaign’s Results, due to:
Utilizing contacts(sourced from free sites)

3. No Uptrend in Campaign’s Performance Metrics, such as:
Lead Rate
Response and Engagements
Conversion Rates
Sales
ROI, etc.!

Solutions—TargetNXT’s Small Business Owners Email List!

One fine day, they approached TargetNXT. We asked what the challenges, struggles, and obstacles were.

When they started mentioning, all we felt was that they were a business with no proper knowledge. They need proper guidance right from the scratch.

“Prioritizing customers defines TargetNXT.” We work for the customer’s success.

So, we discussed their challenges and pain points with a team of experts and came up with a multifaceted solution that would tackle all the challenges easily.

“Small Business Owners Email List” and “2-3 Experts Guidance”!

Aware of their pain points, we customise the list, including:
10-20% of USA Small Business Owners Contacts
60-70% of CTOs and CFOs Details

Before adding them to the list, we mainly ensured that all the professionals are actively seeking payment gateway solutions.

We handed over the list to them, charging a fair amount, and we also gave them one-on-one expert assistance, as a complement to the “Small Business Owners Email List” they bought.

Outcome—Did They Fail or Succeed After Leveraging Our Solution?

After a couple of months, the owner of the company called us, saying, “We are grateful to TargetNXT’s email lists and experts. I wish I could have come across this initially!”

They highlighted the benefits, which were as follows:

1. Contacts, they approached via call or email, or social media handles, and responded within a day.

2. The professionals showed genuine interest in purchasing the payment gateway services.

3. Campaigns launched, got good responses and engagements, and they converted as well.

4. Initially, conversions were not much, because it takes time, but they got ample prospects who were one step near from purchase, just proper targeting was needed.

5. After 3-4 months, the majority of small companies using their payment gateway software across the USA had their product.

Customers are happy, we are happy!

Summing Up!

The above-mentioned case study reports, “How a Company offering Payment Gateway Software was initially struggling to find clients across the USA, and how by contacting TargetNXT, all the struggles disappeared in no time.”

Therefore, if you’re also one of those businesses, be it a startup, seasoned, or well-established, struggling to find your target audience across any industry from any part of the world.

Without further ado, just contact us, and surely you’ll also succeed like the payment gateway software company in just months.

Why do we say so?

All the email lists we offer are:

99% Accurate —No errors, erroneous contacts
100% Globally-Compliant—No fines or penalties, also risk-free marketing
Verified Contacts—Real and Genuine
98% Deliverability—Emails land directly into the Inbox, Not Spam!
Expert-Rated—Preferred Choice of B2B Industry Experts!
Customizable Database—As per Your Requirements!
Affordable Email Lists—Pay for what you Buy & What Gives You Value
And more!

To know more, explore our website!

So, why wait? We know you’re also struggling with something similar! Just contact us via email or call—no cost required for that!

Later, we’ll help you with the necessary measures!

Take the first step instantly!

This case study is about one of our clients, a dental equipment manufacturer, who initially struggled with the same challenges, but eventually enhanced their marketing efforts by partnering with us and acquiring our Dentist Email List.

About the Client: The dental equipment manufacturer specializes in producing tools for diagnostic, surgical, and restorative dental care. Being just a startup at the time, the company faced enormous challenges reaching out to dental experts such as dentists, orthodontists, endodontists, and other experts in the dental care industry. 

It a never a swift task for businesses to market products and services without the support of proper and necessary resources. In this case, the necessary asset that the dental equipment supplier needed was the contact information of decision makers in dental clinics and hospitals.

Our client is based in the USA and even though the dental care market was valued at 150 billion USD in 2022, it was never easy to have a direct connection with dental experts without the interference of intermediaries. 

Moreover, our client was on the brink of financial collapse, and not having enough customers for their business seriously affected their future growth prospects. 

Thus, they required an ultimate solution that would end their dry spell and change their business trajectory forever. Hence, they got in touch with TargetNXT.

Objectives:

Our client from the USA, the dental equipment manufacturer aimed to:

1. Market Reach
2. Brand Awareness
3. Lead Generation
4. Stay Ahead of the Competition

1. Market Reach:

The number one priority of our clients was to reach dentists, orthodontists, endodontists, and dental clinics in USA, specifically within the regions of California and across New York City. 

2. Brand Awareness:

Our client wanted to create a prominent brand presence within the dental and healthcare industry by selling dental equipment to some of the top dental experts in the field. 

3. Lead Generation:

Acquisition of sales-qualified leads is probably the biggest objective for any business across all industries. Such was the motive for our client looking to enhance their lead generation campaigns. 

4. Stay Ahead of the Competition:

The modern era is unforgiving to businesses that fail to stay on top of the trends and will leave you stranded. Our client was among thousands of dental equipment manufacturers worldwide that were trying to crack the niche dental market. 

Beyond these objectives, our client wanted to yield positive results in their email marketing campaigns. They needed better open rates, engagement rates, and conversion rates to achieve their goals within the healthcare industry.

Challenges Faced By The Dental Equipment Manufacturer:

1. Niche Target Audience
2. High Competition
3. Low Results in Marketing
4. Higher Customer Acquisition Cost
5. Access to Reliable Data

1. Niche Target Audience:

Our client previously struggled to reach out to dentists, dental laboratories, dental hygienists, prosthodontists, orthodontists, etc., to market their products and services. Since the dental industry is filled with busy professionals, targeting and communicating with this audience was challenging.

2. High Competition:

The dental equipment market is saturated with manufacturers vying for attention, making differentiation essential. With over 450 dental equipment and instrument manufacturers just in the USA, our client needed a specialized resource to get them in touch with their target audience that enabled personalized communication.

3. Low Results In Marketing:

The dental equipment manufacturer had to rely on random and scattered marketing approaches to reach dentists and other dental professionals. This approach resulted in damaging outcomes and affected their brand credibility. Moreover, the email campaigns showed no results whatsoever, where the email open rates were only around 13% for every 1000 emails they sent.

4. High Customer Acquisition Cost:

With failing outcomes in their marketing campaigns throughout multiple channels, the cost of customer acquisition multiplied 3 times more than their allotted budget. Connecting with audiences who are in need of their products was much more important for their business and for the amount they spent on marketing campaigns alone.

5. Access To Reliable Data:

The client lacked an accurate and reliable database of potential customers, making outreach efforts inefficient. Their efforts to build a dentist email list were expensive, not to mention inaccurate and unauthentic. Hence, their quest for a trusted B2B data provider took off, with the intention of revamping their business strategy and achieving their marketing goals.

What Solution Was Offered To The Dental Equipment Manufacturer?

Promoting dental and surgical instruments to dentists and dental laboratories is no trick as it requires both marketing efficiency and reliable resources. 

TargetNXT devised and implemented an encyclopedic strategy to address the above-mentioned challenges with our email databases.

By purchasing the dentist email list from TargetNXT, along with other segments of the dental industry email lists such as 

• Dental laboratories
• Orthodontists
• Dental hygienists, etc. – the dental equipment and instrument manufacturer got access to the contact information of dental professionals to initiate targeted marketing campaigns. 

With the help of our dentist mailing list, the dental equipment manufacturer:

• Initiated targeted and personalized email marketing campaigns that produced 10x results.
• Got in touch with potential prospects who are most eligible to purchase products such as dental implants, orthodontic appliances, dental crowns, and other specialized instruments.
• Got better results in their lead acquisition process by obtaining our dentist email list.

Features of our email list of dentists, orthodontists, endodontists, and dental laboratories that helped our client:

• Access to Over 291,380+ Dental Contacts
• 80+ Customizable data fields
• 98% accurate data
• 99% email deliverability rate
• GDPR & CAN-SPAM Compliant Databases
• 100% opt-in contacts and more!

What Outcomes Did Our Client Get Through Our Dentist Email Database?

1. Increased Market Penetration:

Successfully reached over 15,000 dental professionals across the target regions within three months.

2. Higher Engagement Rates:

Achieved a 40% open rate and 25% click-through rate on email campaigns, exceeding industry benchmarks.

3. Boosted Sales:

Converted over 200+ qualified leads into customers, resulting in a 30% increase in monthly sales revenue.

4. Improved Brand Awareness:

Enhanced visibility among dental professionals, positioning the client as a trusted provider of innovative dental solutions.

So, to conclude

TargetNXT’s targeted and data-driven dentist email list empowered the dental equipment manufacturer to overcome their challenges and achieve remarkable growth. 

By connecting with the right audience through precise and personalized strategies, the client not only elevated their sales but also solidified their position in the competitive dental equipment market.

Medical Supplies Import & Export Company, a firm based in Europe, as the name indicates is a leading import and export company of vital medical products that has operations across the globe. The company provides an enormous range of health products that are of good quality with top-notch innovation.

They specialize in the supply of a wide range of products, such as high-quality surgical instruments, essential laboratory apparatus that facilitate research and diagnostics, modern medical equipment catering to the strict needs of the medical fraternity, a wide variety of medical lines such as medical scrubs, patient gowns, towels, hospital bed sheets, pillow protectors, baby crib sheets, etc.

Objectives

The main goals for Medical Supplies Import & Export Co. were:

1. They wanted to enlarge the business in the global arena, mainly in the developing markets of the US, Europe, Australia, the Gulf, Canada, etc.

2. They wanted to get in touch with the health sector’s top-level decision-makers to expand business.

3. They needed an increased return on investment of the business, a better conversion rate, and access to the market toward their target audience.

4. They wanted to achieve brand recognition among prospects so that the prospects could also be aware of the quality and the variety of products they offer.

Challenges

Despite all its strong offerings, Medical Supplies Import & Export Co. faced numerous challenges that barred it from achieving growth:

1. Market Penetration

In terms of market penetration, the company encountered significant challenges in reaching top healthcare decision-makers in most hospitals and clinics around the global market. The company found it challenging to find key decision-makers in the complex healthcare arena.

2. Competition

The medical supplies industry is completely captured with high competition, that is well-established distributors holding significant market share. The competition reduced the gates of import & export companies in the medical supplies line to make a difference and attract their targeted audience.

3. Awareness

The reach of the company was quite low since there was no brand awareness of the company among prospects. Most of their prospects didn’t know of the medical supplies import & export co. and the good quality and variety of products they had in store.

4. Inadequate Audience Awareness

Medical suppliers hardly know their target audiences, thus limiting opportunities to personalize marketing methods accordingly. The poor audience awareness largely hindered outreach and engagement strategies.

Enter TargetNXT

They emerged as a beacon of hope for Medical Supplies Import & Export Co. TargetNXT focused on addressing the company’s every challenge head-on. 

• They were experts in identifying and reaching the target audience within the healthcare sector. This enables Medical Supplies Import & Export Co. to connect with the right decision-makers.
• TargetNXT offered them personalized email addresses, which made prospects convert easily into customers for the company.
• They offered geo-segmented, targeted email addresses that were designed to deliver highly relevant and impactful outreach efforts, thus optimizing the engagement potential among all prospective prospects.

Solution Provided by TargetNXT

Medical Supplies Import & Export Co., partnered with TargetNXT and was able to implement strategic solutions that enhanced its overall market presence.

TargetNXT helped identify hospitals globally, particularly in the US, Europe, Australia, the Gulf, and Canada. This helped Medical Supplied Import & Export Co. target its marketing effort in areas where it would be at its best.

TargetNXT was able to connect Medical Supplies Import & Export Co. with decision-makers in healthcare all over the world by providing top email lists, thus opening new relationships and opportunities.

TargetNXT worked to create audience segmentation strategies, hence allowing for targeted messaging that increased relevance and thus better conversion potential. This translates to communications resonating with the recipients and transforming into high engagement rates.

The Outcome

TargetNXT data solutions have made it possible for Medical Supplies Import & Export Co. to achieve an incredible outcome in its activities and presence within the market.

a. 10x ROI

The returns from the partnership turned ten times higher compared to the expectations, validating the success of specific marketing strategies used by TargetNXT.

b. 75% Faster Lead Conversion Rate

Better connection with both clients and prospects for streamlined outreach, given that lead conversion time had increased by a whopping 75% to generate more opportunities and capitalize on them easily.

c. 80% Customer Satisfaction Rate

Due to better connection with the clients and prospects, the organization was able to gain an impressive customer satisfaction rate of 80%, which only adds further credence to this company’s good reputation in the healthcare sector.

d. 50% Sales Growth

Strategic programs have been witnessed through a 50% sales increase, evidence that quality marketing and outreach efforts are effective.

e. 50% Market Penetration

Medical Supplies Import & Export Co. managed to increase its market penetration by 50% and finally began to penetrate what was then considered difficult territories.

Happy Ending

The success of the partnership with  TargetNXT is encapsulated in the glowing testimonials from the words of CEO of Medical Supplies Import & Export Co.:

“Thanks to TargetNXT, we’ve reached more hospitals than ever before! Our outreach efforts are now more focused and effective.”

“Our sales have significantly increased, and we are now recognized as a trusted partner in the healthcare industry. The insights and support from TargetNXT have been invaluable in our growth journey.”

The journey of Medical Supplies Import & Export Co. is a testament to the power of strategic marketing and the importance of understanding target audiences. With the right partnership, challenges can be transformed into opportunities, leading to unparalleled success in the competitive landscape of medical supplies.

Company– Yappa World Inc
Product– Audio, Video Chat Platform
Location– Los Angeles Metropolitan Area

Yappa is a social audio & video chat platform for one of the largest marketplaces in the world: The open web.

Yappa offers multimedia conversational tools as part of a comprehensive strategy designed for web publishers to build a social network of users right on their own platform, creating an endless source of engaging user generated content.

Yappa is for online communities worldwide to create an ecosystem of audio & video conversations, discussions and interactions around your brand and creating real human connections, and a whole new immersive engagement experience.

By innovating and elevating the commenting experience, Yappa offers a new way to communicate. Unlike the current text format available, Yappa delivers audible visual conversations, removing limitations of the traditional text-based approach. Each community using Yappa establishes their own standards for etiquette, social morale standing, and acceptable language.

Since launch in March 2019, the Yappa tool has already garnered major notoriety and is fast becoming the trusted leader as the publisher’s first choice for social audio and video conversations.

Requirement

Jennifer Dyer  Co-Founder & Director at Yappa World, Inc. approached TargetNXT and shared her requirement for her business. She specifically wanted a custom HNWI Email List of individuals that have a passion and or interest in entrepreneurship, early start ups, business innovation across all of the major industry sectors, such as technology, medical, entertainment and expressed her desire to connect with high networth individuals for potential business communication. 

Objective

Jennifer’s was focused on making valuable partnerships with HNWIs to gather funds and encourage investment in her business. 

Challenges 

• Lack of HNWIs Email Database
• Competition
• Marketing Dilemma

Jennifer Dyer explained challenges that she and her team were facing– in reaching and networking with high networth individuals for collaboration purposes. Although they had some random database in hand, they merely found that useful, as the database was outdated and did not include HNWIs data as per their current business requirement. Hence, they found potential in TargetNXT and immediately approached us to help them reach the relevant HNWIs for increasing their revenue and expanding business. 

Solution Provided By TargetNXT

Since they did not had database of HNWIs, TargetNXT curated a highly responsive High Networth Email List as per Jennifer’s requirement that included specific contact information such as Full Name, Email Address, Gender (male-female), Age(30 to 55yrs), Company Name, Prior Investment, Net worth, Location(USA) across all the major industries such as technology, medical, entertainment and more that were primary information to directly connect with them. 

Additionally, we also provided the company with HNWIs social handles including Linkedin, Twitter, Instagram,  and Facebook where they mostly spend their time.  

After analyzing deeply of the requirement we suggested Jennifer and her team to go ahead with the email marketing, since it has a significant impact on marketing success. They also found that email marketing would be an ideal way of reaching their target audience faster and getting potential leads. 

With the help of our High Networth Individuals Email List the team created a bunch of email campaigns that were ready to send only to the target HNWIs with a personalized message  seeking meaningful collaboration, while highlighting the benefits of investing in their app. 

As a result the company acquired a few very high networth individuals who showed great interest in the Yappa app and were ready to make potential business deals. 

The Final Outcome

Potential collaboration with high networth individuals within a couple of weeks of running an email campaign.

• Potential collaboration with high networth individuals within a couple of weeks of running an email campaign.
• Earned potential investment from the HNWIs
• Achieved 95% email deliverable rate
• 38% click through rates
• High responsive rate

The inclusion of email marketing in reaching high networth individuals using TargetNXT’s High Networth Individuals Email List was to create brand awareness and persuade HNWIs for making significant business communication and building long term relationships. Networking and engaging with HNWIs was the primary focus for the company. 

Conclusion

Jennifer Dyer  Co-Founder & Director at Yappa World, Inc. was highly impressed with TargetNXT b2b data services that helped her and her team to achieve their marketing goals. The HNWIs Email List was able to help them reach potential HNWIs and gather some major investments into their business.

About Client

Restaurant POS software company is one of the emerging POS software companies in Washington DC. U.S.A. The company works with restaurants to manage their operations. The primary objective of the company is to provide comprehensive solutions to restaurants facing challenges in managing their everyday business operations. The company  has built POS software using advanced technologies and is equipped with features that solve complex tasks and make workflow smoother. 

The POS software company has assisted many small and big restaurants across the US regions with its high quality solutions and services. The company’s POS software offers a wide variety of solutions including inventory management, payment processing, staff scheduling, reporting, customer service, and increased efficiency. 

Challenges Faced by The Company 

Potential challenges faced by the company in reaching more customers
Reaching the right audience

• Reaching the right audience
• Competition
• Building customer relationships
• Measuring effectiveness
• Lack of marketing knowledge
• Outdated customer data

Finding it Difficult to Increase Client Base

The company explained the challenges they were facing in reaching more customers and expressed their wish to build a loyal customer base and increase revenue. As a b2b data solution provider it is crucial to understand pain points of the client completely and outline the strategies based on the company’s requirements. 

Oftentimes companies lack tools and strategies to track prospects, sales, leads, conversions, and business opportunities. Since restaurant POS software company is slowly spreading its branch across the US regions, they found it difficult to target such a vast market in such a dynamic location. 

Connecting With The Right Audience

The restaurant POS software company was finding it extremely difficult in reaching out to potential clients in the restaurant industry like the key decision makers. These decision makers play a very important role in any business, therefore communicating with them requires a personalized marketing campaign that resonates with their needs. 

Finding their contact information is time consuming and a stressful task. Although if a company has a database, the data still has to be segmented based on different categories, which can be a frustrating thing to do. The POS software company needed assistance with contact information to connect with its ideal customers. 

Solution Provided By TargetNXT

An effective b2b sales funnel is essential to create brand awareness, increase client base, and Return on investment (ROI). Since POS software company is an emerging brand, it required expert guidance in creating impactful b2b sales funnel. TargetNXT developed a comprehensive restaurant email list for the company after analyzing insights. The expert team of data analysts at TargetNXT asked the company to adapt the buyer’s journey model AIDA (Attention, Interest, Desire, & Action) using the database to identify stages a customer goes through while buying products or services. 

TargetNXT helped the restaurant POS software company with the following strategies to increase their revenue and clientele: 

• TargetNXT dug through the existing customer database of the POS software company using human intelligence and automation tools and then removed all the unwanted and unresponsive data from the existing database and curated a well segmented and relevant restaurant mailing list that will ensure positive marketing outcome through multichannel marketing like email, telemarketing, social media marketing and more. 

• Ran promotional campaign to create brand awareness and was encouraged through DM campaign for targeted audience.  

• Executed email campaign by offering discounts, rewards, and offers. TargetNXT used research that this method would help customers stay loyal if the offers look compelling and relevant. 

• Close to expanding the restaurant POS software company in other regions in the USA, we ran an exclusive event that was advertised through social media and local press. As a result this created awareness in the local market in the region while building curiosity around the product. 

• Clear CTAs were mentioned all over POS Software company’s website, social media platforms and advertising channels to provide seamless communication between the company and the customers. 

As a result of these strategies the restaurant POS software company gained

• Customers increased by 25%
• 25% revenue hike 
• 28% email click through rates
• 95% deliverable rate
• Increased customer engagement and 
• Potential leads

This method of understanding target customers is included to establish brand awareness and trust among the clients and the company using TargetNXT’s Restaurant Email List. Targeting and engaging with most valuable leads and gathering required information for the company was another way of creating a strong sales funnel. 

Conclusion

The restaurant POS software company instantly noticed positive results after using the Restaurants email list to target key decision makers. The contact information was able to help the company in potentially increasing their client base and generating desired revenue. TargetNXt is glad that it could help the company achieve their goals and we wish to continue the collaboration with the company in the future as well. 

When we asked the company if they would recommend our services to others, they replied with joy and asked fellow businesses to partner with TargetNXT to avail b2b data solutions, if they are looking to prospect ideal customers for their business. 

The client is an educational services-providing company based in the Gulf Cooperation Council (GCC) region. They are focused on facilitating development through knowledge. They believe providing educational services in the GCC region will bring prosperity to the community. Their innovative and comprehensive approach to providing solutions and advanced technology has earned them a good reputation in the community.

The client was thinking of expanding their reach with innovative email marketing and spreading their roots in another market.

Objectives

The educational services are provided by the company in the GCC region. The client also aims to expand their reach in the Kingdom of Saudi Arabia (KSA) market. This approach will require extensive email marketing targeted towards a specific industry. The client is planning an email marketing campaign program for healthcare professionals (HCPs) in the KSA market. A huge database of HCP details is required to carry out a successful email marketing campaign.

Target Audience

The details of all the HCPs will make an extensive list. The HCP list will be segmented according to their field of specialization. The company’s target audience will be the HCPs specializing in the following fields:

• General Practitioner
• Family Medicine
• Internal Medicine
• Infectious Diseases
• Rheumatologists
• Nephrologists
• Oncologists
• Diabetologists
• Endocrinologists
• Cardiovascular

Approach

We kept a simplified yet to-the-point approach while drafting our mode of operation. Our team of experts conducted thorough research on the market in KSA and came up with a list of HCPs in the region. The list was sourced from reliable resources like:

• Healthcare Directories
• Healthcare Conferences
• Trade Shows
• Corporate Websites
• Feedback Forms
• Hospital and Welfare Societies
• Healthcare Listings
• Hospital Records
• Newsletters
• Opt-in Emails
• Global Affiliates
• And more!

Our data sources are trustworthy, and we are committed to providing consented details only. Our compliance with GDPR, CCPA, and CAN-SPAM has helped us provide accurate and updated databases to our clients and be a trusted brand among database services-providing companies.

Challenges

• Outdated Database: The client’s database was outdated, and the email marketing could not gather leads.
• New Territory: Since the KSA market was a new territory, our client has been facing difficulty in conducting research for HCPs in the region. The collection of contact details was tedious and time-consuming for the client company.
• Budget Constraints: Collecting accurate and updated contact details requires a lot of resources and research to perfect the process. The company faced budget constraints due to a lack of resources and the inability to conduct research.
• No Deal Closures: The inability to collect an updated database and minimum lead generation due to the old database resulted in the non-closure of any deal.

Solutions

• Our team of experts developed a thoroughly researched database of HCPs across the KSA market with their contact details. The extensive database comprised around 20,000-40,000 HCPs consented to opt-in contact for email marketing.
• Our databases were segmented according to the locations, making it easy for the client to organize their email marketing campaign according to the region.
• The database consisted of contact details of all the HCPs bifurcated according to their specialization.

Outcome

Our database for the email marketing campaigns provided great outcomes. The following were the results:

• The CTR on the client’s website increased exponentially.
• The email marketing campaign got a huge response that skyrocketed the engagement rate.
• Segmented marketing delivered results focused on the HCPs’ specialization.
• Our database increased the client’s reach to more audiences in the KSA market.
• The company’s client base increased in the KSA region with our accurate contact details of HCPs.
• The email marketing campaign led to lead generation and converted leads into potential customers.
• Our database also helped the client get a good engagement and reach on social networking sites.
• The client wishes to continue using our updated database for further campaigns.

Conclusion

The educational service provider company, committed to providing knowledge services in various sectors, is based in the GCC region. They are keen to expand their reach in the KSA market. For this, the company wanted to organize an email marketing campaign. This campaign was focused on targeting HCPs in the KSA market. With outdated data, lack of resources, and budget constraints, the company contacted us for solutions.

Our expert team curated a database categorized according to the specialization of the HCPs and segmented according to their location. The thoroughly researched data was compiled from reliable resources and was compliant with GDPR, CCPA, and CAN-SPAM. This ensured the client got the data that was consented to.

Email marketing was carried out and resulted in great outcomes. Our client reach increased with an increase in the engagement rate. There was a generation of leads and a good engagement rate on social sites.

TargetNXT is committed to providing accurate and updated data to its clients, helping them grow their businesses.

About the Client

A leading global medical device company transforming healthcare solutions with advanced technology, services, and solutions for patients and healthcare providers. The mission is to address some of the most pressing global health issues by closely working with customers and healthcare providers while minimizing costs and increasing efficiencies.

Challenges

Outdated Data Repository – their contact data repository was outdated. The campaigns scheduled with the inaccurate data barely got them any leads or engagement. They had begun to rely on hard-core outbound sales initiatives that were in turn hampering their brand image. The client was keen on sharing insight-based newsletter campaigns to help prospects understand the scope of their offering. 

No Deal Closures – The deal closures suffered. The focus was to increase sales of their newly launched vascular surgery graft but there was barely any traction for their campaign efforts for more than 2 quarters to the extent that were on the brink of shutting production of the grafts entirely.  

Unable to Retain Old Customers – They scheduled multiple campaigns for old customers introducing the key benefits of the one-of-a-kind vascular draft and how it impacts post-surgical recovery. Except for a few inquiries they did not receive any engagement or leads.

Solutions

Data Appending – We conducted a comprehensive 3-step data appending process to arrest data anomalies. We appended their data repository with the most current and updated information and all the erroneous data was deleted.

Data Segmentation – As the client’s focus was to share the new product insights with various specialty heads and gauge their interest, we conducted exhaustive market research to understand precisely which healthcare profiles will benefit most through this offering. Once the prospect profiles were identified we segmented them into healthcare role-based lists to create phased campaigns. 

Social Profile Appending – We conducted an exhaustive social media profiling on the segmented profiles focused on Twitter, and LinkedIn. The plan was to include personalized In-mail messages as part of the outbound sales outreach campaigns to increase leads and engagement.

Results

• With the very first campaign, the overall engagement increased by 28%
• The CTR was 19%
• The CTOR was 9%
• The segmented campaigns helped boost high-propensity leads by 14%
• LinkedIn outreach helped increase engagement by 9%
• 2 of the 12 leads are way ahead in the sales cycle considering bulk orders for their new facility in Philadelphia
• The client is keen on continuing the role-based campaigns for the next 3 quarters

Testimonial

“We are very amazed at how this intervention with TargetNXT has worked for us. While the idea was to cleanse the outdated data and roll out campaigns with the updated list, we’ve done so much more. To receive orders through our very first engagement was not something we were expecting truly. The plan is to continue multi-channel campaigns for the next 3 quarters. Highly recommend their data management services”

Mac Dawson
Customer Success Officer