About The Company
Company– Yappa World Inc
Product– Audio, Video Chat Platform
Location– Los Angeles Metropolitan Area
Yappa is a social audio & video chat platform for one of the largest marketplaces in the world: The open web.
Yappa offers multimedia conversational tools as part of a comprehensive strategy designed for web publishers to build a social network of users right on their own platform, creating an endless source of engaging user generated content.
Yappa is for online communities worldwide to create an ecosystem of audio & video conversations, discussions and interactions around your brand and creating real human connections, and a whole new immersive engagement experience.
By innovating and elevating the commenting experience, Yappa offers a new way to communicate. Unlike the current text format available, Yappa delivers audible visual conversations, removing limitations of the traditional text-based approach. Each community using Yappa establishes their own standards for etiquette, social morale standing, and acceptable language.
Since launch in March 2019, the Yappa tool has already garnered major notoriety and is fast becoming the trusted leader as the publisher’s first choice for social audio and video conversations.
Requirement
Jennifer Dyer Co-Founder & Director at Yappa World, Inc. approached TargetNXT and shared her requirement for her business. She specifically wanted a custom HNWI Email List of individuals that have a passion and or interest in entrepreneurship, early start ups, business innovation across all of the major industry sectors, such as technology, medical, entertainment and expressed her desire to connect with high networth individuals for potential business communication.
Objective
Jennifer’s was focused on making valuable partnerships with HNWIs to gather funds and encourage investment in her business.
Challenges
- Lack of HNWIs Email Database
- Competition
- Marketing Dilemma
Jennifer Dyer explained challenges that she and her team were facing– in reaching and networking with high networth individuals for collaboration purposes. Although they had some random database in hand, they merely found that useful, as the database was outdated and did not include HNWIs data as per their current business requirement. Hence, they found potential in TargetNXT and immediately approached us to help them reach the relevant HNWIs for increasing their revenue and expanding business.
Solution Provided By TargetNXT
Since they did not had database of HNWIs, TargetNXT curated a highly responsive High Networth Email List as per Jennifer’s requirement that included specific contact information such as Full Name, Email Address, Gender (male-female), Age(30 to 55yrs), Company Name, Prior Investment, Net worth, Location(USA) across all the major industries such as technology, medical, entertainment and more that were primary information to directly connect with them.
Additionally, we also provided the company with HNWIs social handles including Linkedin, Twitter, Instagram, and Facebook where they mostly spend their time.
After analyzing deeply of the requirement we suggested Jennifer and her team to go ahead with the email marketing, since it has a significant impact on marketing success. They also found that email marketing would be an ideal way of reaching their target audience faster and getting potential leads.
With the help of our High Networth Individuals Email List the team created a bunch of email campaigns that were ready to send only to the target HNWIs with a personalized message seeking meaningful collaboration, while highlighting the benefits of investing in their app.
As a result the company acquired a few very high networth individuals who showed great interest in the Yappa app and were ready to make potential business deals.
The Final Outcome
Potential collaboration with high networth individuals within a couple of weeks of running an email campaign.
- Potential collaboration with high networth individuals within a couple of weeks of running an email campaign.
- Earned potential investment from the HNWIs
- Achieved 95% email deliverable rate
- 38% click through rates
- High responsive rate
The inclusion of email marketing in reaching high networth individuals using TargetNXT’s High Networth Individuals Email List was to create brand awareness and persuade HNWIs for making significant business communication and building long term relationships. Networking and engaging with HNWIs was the primary focus for the company.
Conclusion
Jennifer Dyer Co-Founder & Director at Yappa World, Inc. was highly impressed with TargetNXT b2b data services that helped her and her team to achieve their marketing goals. The HNWIs Email List was able to help them reach potential HNWIs and gather some major investments into their business.
