A Restaurant POS Software Company with an intent to double its revenue by increasing client base. The Software Company approached TargetNXT to find the significant prospects to create a refined customer base efficiently. Read a case study on POS Software Company to know how TargetNXT helped them boost revenue by 25% while increasing their client base.
About Client
Restaurant POS software company is one of the emerging POS software companies in Washington DC. U.S.A. The company works with restaurants to manage their operations. The primary objective of the company is to provide comprehensive solutions to restaurants facing challenges in managing their everyday business operations. The company has built POS software using advanced technologies and is equipped with features that solve complex tasks and make workflow smoother.
The POS software company has assisted many small and big restaurants across the US regions with its high quality solutions and services. The company’s POS software offers a wide variety of solutions including inventory management, payment processing, staff scheduling, reporting, customer service, and increased efficiency.
Challenges Faced by The Company
Potential challenges faced by the company in reaching more customers
Reaching the right audience
- Reaching the right audience
- Competition
- Building customer relationships
- Measuring effectiveness
- Lack of marketing knowledge
- Outdated customer data
Finding it Difficult to Increase Client Base
The company explained the challenges they were facing in reaching more customers and expressed their wish to build a loyal customer base and increase revenue. As a b2b data solution provider it is crucial to understand pain points of the client completely and outline the strategies based on the company’s requirements.
Oftentimes companies lack tools and strategies to track prospects, sales, leads, conversions, and business opportunities. Since restaurant POS software company is slowly spreading its branch across the US regions, they found it difficult to target such a vast market in such a dynamic location.
Connecting With The Right Audience
The restaurant POS software company was finding it extremely difficult in reaching out to potential clients in the restaurant industry like the key decision makers. These decision makers play a very important role in any business, therefore communicating with them requires a personalized marketing campaign that resonates with their needs.
Finding their contact information is time consuming and a stressful task. Although if a company has a database, the data still has to be segmented based on different categories, which can be a frustrating thing to do. The POS software company needed assistance with contact information to connect with its ideal customers.
Solution Provided By TargetNXT
An effective b2b sales funnel is essential to create brand awareness, increase client base, and Return on investment (ROI). Since POS software company is an emerging brand, it required expert guidance in creating impactful b2b sales funnel. TargetNXT developed a comprehensive restaurant email list for the company after analyzing insights. The expert team of data analysts at TargetNXT asked the company to adapt the buyer’s journey model AIDA (Attention, Interest, Desire, & Action) using the database to identify stages a customer goes through while buying products or services.
TargetNXT helped the restaurant POS software company with the following strategies to increase their revenue and clientele:
- TargetNXT dug through the existing customer database of the POS software company using human intelligence and automation tools and then removed all the unwanted and unresponsive data from the existing database and curated a well segmented and relevant restaurant mailing list that will ensure positive marketing outcome through multichannel marketing like email, telemarketing, social media marketing and more.
- Ran promotional campaign to create brand awareness and was encouraged through DM campaign for targeted audience.
- Executed email campaign by offering discounts, rewards, and offers. TargetNXT used research that this method would help customers stay loyal if the offers look compelling and relevant.
- Close to expanding the restaurant POS software company in other regions in the USA, we ran an exclusive event that was advertised through social media and local press. As a result this created awareness in the local market in the region while building curiosity around the product.
- Clear CTAs were mentioned all over POS Software company’s website, social media platforms and advertising channels to provide seamless communication between the company and the customers.
As a result of these strategies the restaurant POS software company gained
- Customers increased by 25%
- 25% revenue hike
- 28% email click through rates
- 95% deliverable rate
- Increased customer engagement and
- Potential leads
This method of understanding target customers is included to establish brand awareness and trust among the clients and the company using TargetNXT’s Restaurant Email List. Targeting and engaging with most valuable leads and gathering required information for the company was another way of creating a strong sales funnel.
Conclusion
The restaurant POS software company instantly noticed positive results after using the Restaurants email list to target key decision makers. The contact information was able to help the company in potentially increasing their client base and generating desired revenue. TargetNXt is glad that it could help the company achieve their goals and we wish to continue the collaboration with the company in the future as well.
When we asked the company if they would recommend our services to others, they replied with joy and asked fellow businesses to partner with TargetNXT to avail b2b data solutions, if they are looking to prospect ideal customers for their business.
