Client – Luxury Yachts
Location – Miami
Industry – Travel & Leisure
About the Client
The client has a diverse fleet of luxury charter vessels built for indulgent holidays far away from the day-to-day hustles of a stressful city life. The focus is on offering customers personalized experiences ensuring every single detail is addressed and all requirements are met that define a perfect yacht holiday. Their range of yachts suits various needs and budgets to ensure yacht holidays are affordable for a diverse range of group events and private parties.
Challenges
- Their data was generic and outdated
- It lacked prospect insights that could help them personalize campaigns
- Campaign engagement and leads were negligible
- They were losing business to competitors
- They did not have data of High-Net-Worth Individuals across USA that could help them market and increase ROI with their new line of luxury fleets
Solutions
- We created a custom list of High-Net-Worth Individuals across USA to assist with their personalized multichannel campaigns
- We cleansed and enriched their entire data repository
- The outdated data was eliminated and the relevant data was segmented into various clusters including:
- Geo-location
- Occupation
- Income
- Behavioral intent based on past travel history and a lot more
Results
- The campaign engagement increased to 22%
- The CTR was 16%
- The CTOR was 11%
- The lead quality was nothing like what they had experienced before
- 2 out of the 5 leads were highly interested in their luxury fleets
- The social media campaigns garnered the right traction from high-propensity prospects
Testimonial
“We were losing out to the competition big time and looking to reconsider our pricing but this meant taking a hit on any form of profits. This was when we explored TargetNXT which was referred to us by our vendors. Their custom list of high-net-worth prospects has helped us connect with the right audience. We are excited about this engagement and are looking forward to a lot more custom campaigns with TargetNXT.”
Luke Davis,
Chief Marketing Officer
