The data intelligence market has come a long way, helping businesses achieve their sales target and objectives.
Among the many data and sales intelligence platforms, ZoomInfo is a pioneer and has gained immense popularity in the B2B landscape.
Since its inception in 2007, ZoomInfo has revolutionized B2B data intelligence and helped thousands of businesses find their customer base.
However, just like any other industry – the data-providing market has since evolved and produced various alternatives to ZoomInfo.
This article is an analysis of the top ZoomInfo competitors who have matched the efficiency and operational integrity of ZoomInfo.
Let’s Begin With –
ZoomInfo is a data intelligence platform that enables businesses to identify and connect with their target audience.
They offer various lead generation strategies for their clients with features such as Website Visitor Tracking, Sales Automation, Conversion Intelligence, etc.
However, are you interested in finding alternatives to ZoomInfo or looking for data intelligence and data providers who can offer simpler solutions than ZoomInfo? We have the perfect list for you.
We have listed the 20 best ZoomInfo Competitors and Alternatives in the digital space. The list includes:
The 20 ZoomInfo Competitors offer services similar to the former and other added solutions as well.
To help you make an informed decision on who is your best choice to run successful marketing campaigns, find detailed information such as what they offer, how they are compared to ZoomInfo, pricing, etc., on each ZoomInfo alternative below.
“Spot, Secure, and Seal Deals with the best-in-class data solutions”
TargetNXT is a B2B data provider that enables businesses across industries to connect with their intended audience.
TargetNXT offers 100% verified B2B contact databases, helping businesses worldwide to initiate targeted marketing campaigns for lead generation.
It is the next-generation top-level data provider proving to be an unstoppable force in the data intelligence market.
Among numerous ZoomInfo competitors, TargetNXT is a prominent name in the industry. The modern business landscape requires specialized data solutions to engage with their target audience.
If you are wondering if ZoomInfo alone can fulfill such requirements, think again!
The best, if not the greatest ZoomInfo alternative is TargetNXT.
With its strategy of providing customers an opportunity to infuse traditional marketing approaches with the latest data intelligence, TargetNXT has set the tone for the future of data-driven marketing and audience engagement.
| TargetNXT | ZoomInfo | |
| Marketing Spend | Decreases up to 80% in marketing spend | Reduces marketing spending by up to 70% |
| Accuracy rate | Database accuracy of 98% | Accuracy rate of 95% |
| Data Cost | Price as per custom data lists purchased | Pricing can go up to $39,995 per year |
| Data Coverage | TargetNXT is not limited to the USA. Get company and contact data from Europe, EMEA, Australia, APAC, etc. | Known for its data coverage across the USA. However, data on other regions may cost extra. |
| CRM Integration | Easy to upload contact databases, provided in .xls, .txt, .csv, and other requested formats. | ZoomInfo also provides data in easy CRM integration formats. |
| Contacts Data | You can get access to official, direct dials, and personal info on your target audience. | ZoomInfo provides you with the official contact data of businesses in the USA. |
| Total Contacts | 700M+ B2B Contacts | 320M+ Business Contacts |
*Information mentioned in the above table is sourced from the internet!
With that, if you are looking for the top ZoomInfo competitor in the data and sales intelligence market, TargetNXT is the best ZoomInfo alternative.
If you have your doubts, get free sample data on our B2B contact lists today!
“Data-Driven Marketing Solutions for B2B Success”
Another ZoomInfo Alternative that is rapidly growing its expertise in the B2B data intelligence sector – is Avention Media.
Avention Media excels in delivering high-quality data. Their focus on precision makes them stand out as one of the finest ZoomInfo alternatives.
They provide customizable B2B contact and company data for targeted and personalized outreach campaigns.
The major advantage you get from Avention Media or similarly with TargetNXT is that compared to ZoomInfo, Avention Media does not take a lot of time to set up your database requirements.
Since ZoomInfo is a software, the learning curve is steep and clients need to understand how the system works.
Additionally, you need to find ZoomInfo alternatives such as TargetNXT or Avention Media due to the high bounce rates of contacts from ZoomInfo.
Fairly low-cost contact databases. Price solely depends on customization opted by the client!
“ They Drive With the Motto – Find and Close Your Deals”
Apollo is a cloud-based automation platform or a tool that can be used for lead generation, database management, and email outreach campaigns.
Apollo.io is known for its vast contact database and advanced sales engagement tools. It is a strong contender to be recognized as an alternative to ZoomInfo.
With over 210 million contacts from over 35 million companies, Apollo is a worthy ZoomInfo competitor.
Apollo has claimed that their contact data accuracy and contact data availability are more than ZoomInfo.
“They offer Certified Data to Find and Acquire Customers”
Lusha provides accurate business contact details, including direct dials and emails, making it a preferred choice among the eligible ZoomInfo Competitors.
Some of the top revenue teams worldwide utilize Lusha for their sales acquisition process.
When comparing the availability of contact data, ZoomInfo takes the win with over 320M+ business contacts, whereas Lusha has over 100M+ contacts.
Just like other ZoomInfo Alternatives, Lusha gives access to direct dials.
According to Lusha, they are not just US-centric because they can offer more than 20M+ contacts of businesses from European countries.
Finally, Lusha can be considered a better alternative to ZoomInfo based on the user-friendly nature of their platform, compared to ZoomInfo’s Cumbersome & slow UI.
“Gain Access To Exclusive Healthcare Lead Data Like Never Before”
MedicProspects is a prominent ZoomInfo competitor that specializes in Healthcare-related B2B data.
The dominance of MedicProspect in data intelligence to access the contact data of healthcare professionals is unmatched.
You can reach the top healthcare decision makers in the USA, UK, Germany, Australia, Canada, etc., utilizing email lists from MedicProspects.
If you are looking for B2B healthcare lists, MedicProspects is a much better alternative to ZoomInfo.
MedicProspects offers more than 2.2M+ physician contacts, 200K+ dentist contacts, and around 296M+ contacts of healthcare professionals worldwide.
These numbers are unfathomable when compared to ZoomInfo’s database.
When searching for ZoomInfo competitors specifically for databases related to the healthcare sector, MedicProspect has to be the ultimate choice.
In our top 20 ZoomInfo Alternatives, MedicProspects is the obvious go-to healthcare data provider.
The cost of the email lists is subject to the level of customization opted by clients.
“They Ensure Intelligent Data to Drive Business Performance”
Dun & Bradstreet offers a wealth of business intelligence and analytics to help companies identify growth opportunities and mitigate risks.
They help you unlock data intelligence to make business decisions with analytics and metrics powered by their data model.
ZoomInfo outperforms D&B Hovers in terms of sales.
Whereas, D&B outshines ZoomInfo in data accuracy.
With its pros and cons, Duns & Bradstreet is an equivalent adversary among the many ZoomInfo alternatives.
“They Promise Real-time Verified B2B Emails and Other Intent Data”
Uplead is a B2B data vendor that provides real-time data on professionals across industries.
They offer more than 50+ filters to sort out the contact data necessary to find customers through marketing campaigns.
Both platforms provide the necessary tools to generate leads through data intelligence methods.
Comparatively, Uplead is more affordable, and small businesses can reach out to them to enhance marketing outcomes.
According to Uplead, their databases are more accurate than ZoomInfo’s contact databases, making them a likable competitor to ZoomInfo.
“They offer mobile phone numbers and B2B emails of prospects you want to do business with”
Cognism is one of the most important ZoomInfo Competitors and Alternatives in the data intelligence market.
They provide tele-verified B2B emails and phone numbers for your outreach campaigns.
Cognism has a clear advantage when it comes to global data coverage. They are a leader in European data intelligence.
Both ZoomInfo and Cognism ensure data compliance with global and local policies.
However, Cognism claims that they scrub all phone numbers against broader Do-Not-Call (DNC) lists, which acts as a key differentiator from their competitors.
Pricing of the contact database is subject to customer needs.
“They help sales teams to fill their pipeline with prospects”
6sense is the only ZoomInfo competitor with an ABM software solution that is powered by AI.
6sense can help sales and marketing departments find prospects to target and acquire as customers.
Both the platforms are similar in many ways.
6sense is indeed a good ZoomInfo alternative for small businesses due to its cost-effective nature.
While 6sense is better for businesses that use predictive analysis, ZoomInfo is recommended for businesses that require large databases for prospecting.
If you are trying to choose one among these two, we suggest you go with your business intent as their methods of operation differ, yet can produce the same outcome.
They offer a free version and paid versions such as – Team, Growth, and Enterprise.
“They are an ABM platform for B2B sales and marketing”
Demandbase is an American account-based marketing and sales intelligence company from San Francisco.
Demandbase, similar to TargetNXT and Avention Media, provides B2B databases to identify and reach target audiences.
Demandbase is a top ZoomInfo competitor in USA.
Demandbase focuses on ABM and provides businesses with the necessary tools to target high-value accounts.
But, ZoomInfo and TargetNXT will provide a direct contact database for targeted lead generation campaigns. This is where ZoomInfo and Demandbase differ drastically.
The pricing of the tools depends on the size of the organization.
“They help you navigate your tech systems by supplying market intelligence data to reach the right audience”
HG Insights is another go-to marketing data provider and a direct ZoomInfo alternative for businesses looking to connect with their target customers.
HG Insights can give you access to over 13.2M+ companies across 236 countries and 20K+ products.
HG Insights and ZoomInfo are both business intelligence solutions. However, HG Insights is easier to use compared to ZoomInfo.
Some customers choose HG Insights over ZoomInfo due to its affordability and proven data on increase in ROI.
No data available on pricing.
“They help you grow sales with affordable and accurate data”
Kaspr is another ZoomInfo alternative having a strong background in providing accurate European contact data.
Kaspr provides marketing data that can be connected with your favorite sales tools like Zoho, Hubspot, Zapier, etc.
If you are aiming to market your products and services to businesses in Europe, then Kaspr is a clear winner.
The basic advantage that most of the ZoomInfo competitors have is that they are more prominent in Europe than ZoomInfo.
Kaspr can offer over 120M+ European B2B contact data with quality and accuracy, where ZoomInfo might fall short.
“They provide global data coverage in all languages”
Clearbit is a marketing data provider that offers real-time data of contacts and organizations.
The lack of specific marketing tools and other features makes this ZoomInfo alternative a lesser choice than TargetNXT or Avention Media.
However, with 50M+ company profiles and 95% email deliverability, Clearbit is an in-demand choice for small and mid-sized businesses for go-to marketing teams across the world.
“They are a smart B2B prospecting platform”
LeadIQ provides seamless prospecting tools that integrate with CRM platforms, simplifying data capture and outreach.
LeadIQ offers a free demo version of their product to assess its quality.
They claim that your pipeline generation increases up to 70% with their contact data.
As a ZoomInfo competitor and alternative, LeadIQ provides quality B2B contact data.
However, similar to TargetNXT, LeadIQ verifies its databases in real-time. Moreover, LeadIQ promises better ROI for its clients than ZoomInfo.
The LinkedIn Sales Navigator is a premium subscription tool that helps marketing professionals and decision makers to find prospects for their business through LinkedIn.
Even though the LinkedIn Sales Navigator isn’t a direct ZoomInfo competitor, we can consider it an alternative due to the prospecting features it presents.
LinkedIn Sales Navigator is better off as an accurate data-providing platform on a small scale.
ZoomInfo holds the advantage of reaching a wide range of audiences with its contact data.
When compared to other ZoomInfo competitors and alternatives, LinkedIn Sales Navigator is a necessity-based tool.
You can still get some of the features of LinkedIn Sales Navigator from your normal LinkedIn accounts – which is basically a free ZoomInfo Competitor.
Sales Navigator Core plan per license starts at: $99.99/month
“They provide accurate and informative global B2B contact data”
Among the elite B2B data providers in the market, DataInfometrix is a must to consider.
One of the easy-to-connect B2B data vendors and ZoomInfo alternative.
Without a doubt, DataInfometrix scores with its broad data coverage with contact information of decision makers from the USA, UK, Germany, Australia, UK, EMEA, New Zealand, etc.
DataInfometrix can dominate ZoomInfo in terms of providing businesses with tech stack or technology customers contact data.
DataInfometrix is a better choice than ZoomInfo as the former provides over 296M+ global business contact data and follows 15+ data regulation policies.
There is no one price for all policies or any subscription. The cost of the B2B databases is affordable and quoted as per your customization options.
“They provide easy-to-use sales acceleration solutions”
RocketReach is a sales and recruitment intelligence solution that offers a powerful search engine for finding professional contacts, with integrations for outreach automation.
Even though both RocketReach and ZoomInfo provide tools to initiate lead generation campaigns – they focus on different strategies to help businesses achieve their sales target.
RocketReach offers more contact profiles than ZoomInfo. However, ZoomInfo has more company data.
The Team plan starts from $83/month and is billed annually. There is no subscription for Team packages.
Crunchbase is a global leader and direct ZoomInfo competitor in the data intelligence solution market.
Crunchbase provides company insights for businesses from early stages to Fortune 1000 enterprises.
Crunchbase and ZoomInfo offer company data and insights for lead acquisition.
However, audiences prefer Crunchbase for its ease of setup and administration.
Crunchbase and ZoomInfo are the giants in data intelligence and the better of them completely depends on the user perspective.
“Target professionals and organizations with quality data”
Hunter.io is a tool that allows users to find prospects through email campaign strategies.
Hunter.io is an email outreach platform more than a B2B data vendor. However, it is still a worthy alternative to ZoomInfo, because Hunter.io helps businesses with their lead acquisition process.
Once again, Hunter.io is easier to use and set up.
Hunter.io data is sourced from the web, making it less accurate than ZoomInfo’s contact data.
“You can target and connect with the right prospect for conversion”
Dealfront is a cloud-based SaaS application that allows its users to track and find prospects.
Dealfront is another ZoomInfo competitor and alternative that provides solutions such as buying intent, CRM integrable databases, etc.
Both platforms give you rich, accurate, and overall high-quality data on prospects.
To be fair, ZoomInfo and Dealfront are ideal choices for businesses for their lead acquisition campaigns.
Pricing data is not available!
With that concludes the list of top 20 ZoomInfo competitors and alternatives.
But here’s a question that needs an answer – is it best to choose a data vendor or a sales intelligence platform for your prospecting needs?
Not all data vendors are recommended because most of them just provide raw, static, and inaccurate databases – basically, there will be no sign of the Data Wrangling Process in their operations.
However, there are some classy and highly professional B2B data vendors in the market such as TargetNXT, who follow the complete data wrangling process to the tee.
To compare – Sales intelligence platforms like ZoomInfo or Cognism can outplay data vendors with their interface of specialized tools.
However, TargetNXT needs none of those tools to support clients.
TargetNXT’s contact databases are low-cost compared to any databases provided by sales intelligence platforms.
Moreover, TargetNXT supplies data that enables multichannel marketing campaigns across platforms such as email marketing, social media marketing, telemarketing, etc.
Moreover, B2B data providers understand their clients’ expectations and curate databases that align with their Ideal Customer Profile.
You need not log in to the application, set up an account for yourself, or worry about a complex user experience — all you need is accurate data that exhibits better outcomes.
The top 20 ZoomInfo competitors mentioned above are important in their aspects.
ZoomInfo is one of the best data intelligence solutions in the world. However, its competitors have come up with equal or if not better solutions for prospecting.
Additionally, when it comes to intent data, trust TargetNXT, the ultimate B2B data provider for an ultimate outreach experience.
ZoomInfo competitors or ZoomInfo Alternatives are companies that operate within the data intelligence domain, helping businesses achieve their sales target by providing them with accurate contact data.
TargetNXT, Avention Media, and Cognism are among the top 3 competitors to ZoomInfo.
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